about the project
Context
Titanium Piercing
Beirut, Lebanon
2025
Client
Nour Alam Deen
DELIVERABLES
Name Creation
Logo Creation
Brand Identity
Name creation
LUCELLE is formed from the combination of “Luc,” derived from Latin and meaning light, and “Elle,” the French word for she.
Rather than functioning as a decorative meaning, the reference to light informs the conceptual foundation of the brand.
design direction
The visual system avoids ornamental cues and instead focuses on restraint, proportion, and balance. A muted color palette defines the identity, with Japanese indigo as the primary tone, a nuanced blend of blue and green that conveys depth, calmness.
brand fonts
Typography remains precise and understated, while generous negative space and controlled compositions reinforce simplicity. The overall direction reflects a deliberate approach where femininity is expressed through subtlety, structure, and material honesty rather than embellishment.
