About Me

Services
Strategy
Clear positioning before visuals. I work with you to define your brand direction so the design is intentional, not decorative.
Logo Design
Concept driven logos with strong structure and longevity. Built to scale, adapt, and remain recognizable over time.
Name Creation
Based on language and market research to come up with a name that aligns with the brand’s audience and stands out clearly.
Brand Identity
A visual system covering typography, color, and layout. Built to reflect the brand clearly and remain consistent across applications.
No Code Website
Responsive websites designed and built using Framer and Webstudio. Focused on clarity, structure, and maintainability.
Collaterals
Supporting materials such as pitch decks, social templates, and brand guidelines. Designed to extend the visual system and maintain consistency.
Process
Discovery
I begin by understanding the core of the brand, its purpose, values, and audience. This phase establishes the foundation for all design decisions.
Design
With a clear direction, I develop ideas and build the visual system, from name concepts to complete brand identities.
Delivery
All work is finalized, organized, and provided in a usable format, including brand guidelines and final files, ready for implementation.
Experience
Douze Degres Multimedia Agency
2023 - Present
Led logo creation, branding and website design and development projects from concept to execution. My work covered the full branding lifecycle, including name creation, brand positioning research, logo design, and the development of complete visual identities.
AMC Middle East
2022 - Present
Covered multiple channels working closely with the marketing and sales teams to ensure on brand messaging and visuals. My responsibilities included designing printed materials from brochures and catalogues, private events direction and materials, and producing posts and reels for their social media.
Independent Designer
2021 - Present
My work spanned full brand identity development, social media content creation, website design and development, and print materials production. I managed diverse client needs, adapted to different brand voices, and delivered cohesive visual solutions across digital and physical platforms.
Education
B.F.A in Interior Design
École Technique de Choueifat - 2021
Design Blueprint
Bridge The Gap NDU - 2023